About me
Christine has been a senior executive for 20 years. Most recently, Christine launched and built Accenture Interactive in Europe and was Managing Director Europe, Latin America and Africa. Before Accenture, Christine began her career at Leo Burnett and Carat as Senior International Account Director, based in the US, UK, Germany and France.
Christine brings very strong expertise in digital transformation and executive-level international client relationships. She will play an important leadership role in supporting clients as they put consumers at the heart of their businesses for the digital economy and delivering Dentsu Aegis Network’s vision of ‘Innovating the Way Brands are Built’. Christine starts her formal executive Carat responsibilities on 3 September.
Skills
- Analytics
- SEO/SEM
- Strategy
- Marketing Strategy
- Digital Marketing
- Management
- Business Strategy
- Consulting
- Media Planning
- Marketing
- Management Consulting
- Digital Strategy
- CRM
- E-commerce
- Marketing Effectiveness
- Data-driven Marketing
- Web Analytics
- Segmentation
- Marketing Communications
- SEO
- FMCG
- Analytique
- Public Relations
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Lecturer
95021 Cergy-Pontoise, France
September 2014 - Present (10 years 3 months)
Lecturer and Jury at the ESSEC Strategic Business Analytics Chair with specialisation in advanced analytics and business analytics in Median & Entertainement.
In 2015, The MOOC (http://ow.ly/10z5VX) ended up amongst the Top 10 of Coursera’s best MOOCs for Analytics.
In 2015, The MOOC (http://ow.ly/10z5VX) ended up amongst the Top 10 of Coursera’s best MOOCs for Analytics.
Digital Marketing Europe Lead
Accenture Interactive
France
April 2015 - June 2018 (3 years 2 months)
Supporting organization to transform their digital marketing transformation across the various capaibilities of Customer analytics & personsalisation, campaign management, Search Engine optimisation & management, programatics, and content management.
Digital Platform - Accenture Interactive & Analytics
Accenture
June 2012 - March 2015 (2 years 9 months)
As part of the Digital Platform, Senior Executive managing close to 200 people in France and Benelux in the digital and analytics domains.
Managing Director in charge of the Digital Marketing capaibility including customer & marketing analytics, personalisation, campaign management, MRM, Marketing Operating Models, Loyalty, Media Optimisation, SEO/SEM, Programmatics, DMP, RTP and digital analytics.
Managing Director in charge of the Digital Marketing capaibility including customer & marketing analytics, personalisation, campaign management, MRM, Marketing Operating Models, Loyalty, Media Optimisation, SEO/SEM, Programmatics, DMP, RTP and digital analytics.
Accenture Interactive - European Managing Director
Accenture Interactive
September 2009 - July 2012 (2 years 10 months)
Partner at Accenture, in charge of Europe for Accenture Interactive delivery Intelligent Digital Platforms as well as Accenture Analytics
Accenture Marketing Sciences Managing Director
Accenture Marketing Sciences
December 2005 - September 2009 (3 years 9 months)
Managing Director of AMS France and Italy, managing 30 people, and providing consulting in the marketing area including:
- Marketing effectiveness
- Media auditing
- Digiotal optimisation
- Marketing effectiveness
- Media auditing
- Digiotal optimisation
From Consultant to Senior Manager
Accenture
April 1998 - December 2005 (7 years 8 months)
Expert in strategy and business architecture including:
- subsidiary creation
- marketing strategy
- web development
- subsidiary creation
- marketing strategy
- web development
CPG Marekting Investment and Marketing Strategy
Accenture
2002 - 2004 (2 years)
Pricing Strategy, Investment Priorisation
Senior Account Director
Carat - Aegis group
January 1997 - April 1998 (1 year 3 months)
In charge of international media strategy for large Consumer Package Good Manufacturers such as Danone and also the European Comission
International Account Director
Publicis - Leo Burnett
January 1994 - March 1997 (3 years 2 months)
In charge of media planning and buying for CPG and Reebok in the US.
INternational account director for Phillip Morris in Germany / Switzerlands
INternational account director for Phillip Morris in Germany / Switzerlands
Education
MBA, Marketing
1993 - 1994 (1 year)
International Marketing
Tactical Marketing
Magna Cum Laude
Master of Business Administration (MBA), Finance and Marketing
1991 - 1994 (3 years)
Finance
Marketing
Legal
