| Title | Fellini Forward |
| Brief | Using artificial intelligence, we set out to unearth Fellini’s creative genius in ways that had never been done before and create a new short film infused with the essence of the Italian director. By training an AI on Fellini’s past works, we would be able to generate new ideas for a new piece of cinema that felt authentically Felliniesque. We would need to use a mixture of off the shelf and bespoke AI tools - although some of these tools had been used before, the way that we were combining them to create a new workflow was completely unique. Then, we corroborated the AI’s suggestions with a team of human experts - creatives and members of Fellini’s family and crew - to validate that what we were doing felt true to the director’s style. The whole project was filmed throughout in a one-of-a-kind documentary by award winning duo ZCDC. |
| Agency | Wunderman Thompson |
| Campaign | Fellini Forward |
| Advertiser | Campari Group |
| Brand | Alcoholics |
| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| VP Global Creative Director | S...io Ro.....ez Subscribers Only |
| Chief Creative Officer | L....zo C...pi Subscribers Only |
| Creative Director | L....zo B....hi Subscribers Only |
| Creative Director | D...o Ma....iu Subscribers Only |
| Senior TV Producer | Vi....ie Al.....re Subscribers Only |
| Art Director | A....na N...i Subscribers Only |
| Strategic Planner | A...ea B...i Subscribers Only |
| Global Client Leader | R..h A...n Subscribers Only |
| Client Services Director | M...o C...i Subscribers Only |
| Client Services Director | L....zo S....me Subscribers Only |
| Account Director | E...a Gu.....ti Subscribers Only |
| Account Supervisor | Fe....ca Ca.....ano Subscribers Only |
| Account Executive | M...o Ce....ti Subscribers Only |
| Creative Director | Ma.....ian N....nn Subscribers Only |
| Project Director | M..c . Subscribers Only |
| Executive Producer | M....no B...i Subscribers Only |
| Producer | .i N..g D..g Subscribers Only |
| Technical Director | M...ej Z...da Subscribers Only |
| Production Company | U...9 Subscribers Only |
| Director | H...y Sta.......dha Subscribers Only |
| Director | D..a C...er Subscribers Only |
| Director | Z....ry Ca....ri Subscribers Only |
| Producer | G..y K..t Subscribers Only |
| Executive Producer | A..m D...an Subscribers Only |
More Work
SEE ALLExperiment N: IONIQ 5 N takes excitement to new levels
- BRAND:
- Hyundai IONIQ 5
- AGENCY:
- INNOCEAN Europe
Rosie and the rainbow
- BRAND:
- Theodora Foundation
- AGENCY:
- Havas Village Geneva