Yann Hervé

MKTG, part of the Dentsu Aegis Network, is a global lifestyle marketing agency that specializes in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment consulting, live experiences, retail marketing, enterprise/B2B engagement, hospitality and sponsorship marketing. We are committed to constantly evolving, refining and inventing innovative brand engagements through a deeper understanding of how people think, work and live their lives. Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 19 countries across the Americas, EMEA and APAC. Visit http://www.mktg.com for more information.

Specialties
Consultation, Word-of-Mouth, Strategy/Planning, Community Building, Creative, Video, Event Management, Print, Digital, Retail, and Social Media

Yann Hervé est titulaire d'un DESS de communication Politique et Sociale et diplômé de l'ESSEC (Executive MBA).Il est passé par plusieurs agences (Gédéon, BDDP & Tequila Interactive) avant de créer e-proximity BBDO en 1999. Il a lancé houra.fr, lastminutes.com, enviedeplus.com (P&G)En 2002 il développe sa propre agence digitale, "allolaterre » et développe le FAI cario.fr (Crédit Agricole), agence qu'il vend en 2006 au groupe Le public-système (Hopscotch Global RP) , dont il devient l'un des dirigeants et ce jusqu'en 2013.De 2013 à 2015, il développe b-side consulting agence tournée vers l'innovation digitale et accompagne des start up dans le domaine de l'entertainment dans un rôle de Mentor et de Business Angel.Aujourd'hui au sein des Gaulois il est responsable du développement et souhaite mettre son expérience digitale et innovation au coeur du talent créatif de l'agence.
Grand Prix du top Com 2011 : Idmacif.frVice président de la délégation Customer Marketing à l’AACC (2011 – 2012) 

Our challenge : with a strong digital drive, to mix Branded Entertainment strategy and cross devices planning. The purpose of a branded entertainment approach is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive CULTURAL links original content and user experience between the brand, customers and fans. This concept are often the result of a content partnership (endorsement), a PR and Event expertise and real social experience on digital networks (twitter, Facebook, linkedIn, you tube etc...).
Our last projects :
GMF (insurance) http://www.jassure-en-mooc.fr : Social learning platform to share with the experts, best practices and tips about insurance topics (conception, production, communication (PR, display, ads)

hyperassur (insurance) http://www.hyperassur.com with the creation of endorsement strategy (augier/grosjean), rebranding of the plateform, Facebook apps and original game : http://www.hyperassur.com/ledefi/portunity to communicate its image to its target audience in an original way, by creating positive CULTURAL links and original content and user experience between the brand, customers and fans. These campaign and concept are often the result of a content partnership (endorsement), a PR and Event expertise and real social experience on digital networks (twitter, Facebook, linkedIn, you tube etc...).

Our clients :

http://www.jassure-en-mooc.fr
by B-side

http://www.hyperassur.com with the creation of endorsement strategy (augier/grosjean), rebranding of the plateform, Facebook apps and original game : http://www.hyperassur.com/ledefi/)

www.thebestsong.co : music app to discover good music (Product Fit, business plan, PR, seed)

http://www.imusic-school.com with a PR and Digital Campaign on Facebook within music insiders, artists, journalists... https://www.facebook.com/imusicschool?v=app_4949752878&ref=sgm

https://www.matching-numbers.net with a business model revisited.

Plug to Play Innovation©
By connecting brands with startups, we create the fastest path to the best customer experience.
We design and deliver digital innovative services to achieve both quick wins and long-term results.
www.tips-tank.com
@Tips_Tank

Integrated MARKETING, DIGITAL and PR agency
Management of 250 people, head of new biz marketing, PR, digital activities, Event, MICE.
My extensive background in various sectors such as IT, Entertainment, Food, Travel, CSR, Innovation or Education gives me the ability to be as much at ease dealing with consumer, brand or corporate strategy. I coordinate the Didital, Marketing (retail), PR, Public Affairs and Events expertise of the agency in order to provide a full integrated service to our clients.
I restarted the entertainment & brand content offers and and i've brought up a specific vision, targets oriented, to able to the agency to be more stronger and attractive on the market within the brands.
My references : UIMM (global strategy, industry), Apero vintage (CIVB, wine business), Recycling Party Tour (ERP, corporate), Idmacif (top com award 2011,marketing consumer, insurance), Kedge Business School (BEM + Euromed, education), Givenchy Play (cosmetic), Norge (food) (http://www.poissons-de-norvege.fr/), Samsung Mobilers (loyalty program)...Accor, Solidays, Sony, Activision, Casio musique & photos
turn over : 150 Millions (€)

Management, new biz, strategy, consulting...and in charge of financial issues.
Turn over / 1,6 Millions euros

Focused on the digital marketing innovation, CRM, retail, 360°, with development of strong CMS (broadvision), testing new business model (P&G "envie de plus"), launching of hourra.fr (e-supermarket model) and lot of crazy and stimulating projects for many brands like : Nicolas, Sergent Major, Mercedes...

Head of the most important client of the agency : france telecom / orange
Turn over / 10 Millions Euros