Brand Reputation and Social Responsibility - "The Cancer Cover"

Try Reklamebyrå

Try Reklamebyrå Oslo, Norway

3559

Title	The Cancer Cover
Brief	Norway is world leading when it comes to melanoma, and almost 90% of the cases are connected to UV radiation. To remind Norwegian women about the importance of protecting their skin, KK (Norway’s biggest women's magazine) teamed up with the Norwegian Cancer Society to create a special summer edition: thanks to a special UV sensitive ink, the cover model develops skin cancer when the magazine lies unprotected in the sun.
Agency	Try Reklamebyrå
Campaign	The Cancer Cover
Advertiser	KK
Brand	Brand Reputation and Social Responsibility
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Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Branded Book
Creative Team	Ca....ne R..s Subscribers Only
Creative Team	E...k S�....sen Subscribers Only
Client Director	Kr....na S...en Subscribers Only
Producer	Ma....ne Es....nd Subscribers Only
Designer	T...e Jo....en Subscribers Only
Aller Strategic Advisor	Ka....ne R..st N...en Subscribers Only
Motion Designer	S...r La.....en Subscribers Only
Motion Designer	R....ca T...le Subscribers Only
Sound	..m .. J...en Subscribers Only
Producer	A....as R..l V...e Subscribers Only
PR Advisor	R...n I...nd K...ger Subscribers Only
PR Advisor	A...a N...le H...a Subscribers Only
Editor in Chief	In....rg H....al Subscribers Only
Editor	S...e T....se S...nd Subscribers Only