| Title | The Proud Forecast |
| Brief | On the first day of Pride, TV 2 went live with an unprecendented weather report - live on the evening news. During the editorial broadcast, the presenter announced a special weather forecast - rainbows all across the country for the duration of the upcoming Pride week.With zero media spend, TV 2 surprised the nation with an important and bold celebration of gay rights – during prime time on national television. The stunt was aired during the evening news on Norway’s biggest commercial TV channel, and was also subsequently shared on their online platforms.By turning the actual live news broadcast into our media channel for spreading awareness and support for the LGBTQIA+ community, we sent a clear message that it’s time for the whole country to embrace Pride and what it represents. |
| Agency |
Try Reklamebyrå
|
| Campaign |
The Proud Forecast
|
| Advertiser |
TV 2 Denmark
|
| Brand |
TV 2 National news broadcast
|
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| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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| Art Director |
E...k S�....sen Subscribers Only
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| Copywriter |
Ca....ne R..s Subscribers Only
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| Account Manager |
M...e He.....ed Subscribers Only
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R....ka T...e Subscribers Only
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| Sound Design Company |
..m .. J...en Subscribers Only
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| Motion Producer |
Ma....ne K...le J....en Subscribers Only
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| Client |
Ma....ne Es....nd Subscribers Only
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