• Liaising with clients and interpreting their briefs.
• Developing creative ideas and concepts, often in partnership with the art directors.
• Writing clear, persuasive & original copy.
• Proof reading copy to check spelling and grammar.
• Familiarizing the creative with clients’ products and services and presenting ideas to them.
• Amending, revising or redeveloping adverts or campaigns in response to feedback.
• Overseeing campaigns through the production stage to completion.
• Keeping up to date with popular culture and trends.
• Monitoring the effectiveness of advertising campaign.
• Updating digital media.