| Title | Project Germany |
| Brief | The German Pavilion at the Venice Biennale is a notoriously austere building created during the Nazi era. But times have radically changed – and during the refugee crisis Germany proved that it is one of the world’s most open countries. To capture this spirit, home improvements retailer Hornbach went to work on the pavilion, literally opening it up and letting the light flood in. The facelift took place under a Hornbach banner, even though advertising at the biennale is normally forbidden. Intriguing social media posts captured the work in progress. On May 27, all was revealed: a pavilion open to everyone. |
| Agency |
HeimatTBWA\
|
| Campaign |
Project Germany
|
| Advertiser |
Hornbach. Bau- & Gartenmärkte
|
| Brand |
Hornbach DIY Home Improvements Superstores
|
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| Posted | November 2016 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
|
| Chief Creative Officer |
G...o H....ls Subscribers Only
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| Creative Director |
T...sa J..g Subscribers Only
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| Art Director |
F...x Pf......ller Subscribers Only
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| Copywriter |
M...on F....er Subscribers Only
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| Account Supervisor |
..m Ho.....tter Subscribers Only
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| Account Manager |
Fr.....ka L...en Subscribers Only
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