| Title | Smashing The Cliches |
| Brief | Even in our increasingly free world, some stereotypes are still persistent.For example, that DIY is a man’s thing.HORNBACH’s answer: Demolition.In the new film a heroine is smashing outdated images of women.And thus creates a manifesto for all females of today:With willpower, vision and the radical beauty of the raw power of creativity.Smashing the sledgehammer against the ideal the world has of women:We never said it was easy. |
| Agency | HeimatTBWA\ |
| Campaign | We have never said it was easy |
| Advertiser | Hornbach. Bau- & Gartenmärkte |
| Brand | Hornbach |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television |
| Creative Director | G...o H....ls Subscribers Only |
| Creative Director | M...on F....er Subscribers Only |
| Production Company | S...k F...s Subscribers Only |
| Director | J...s . T..o Subscribers Only |
| Agency Producer | K....in H....ls Subscribers Only |
| Chief Creative Officer | G...o H....ls Subscribers Only |
| Director of Photography (DOP) | D....as Be....dt Subscribers Only |
| Executive Producer | L..z M...ler Subscribers Only |
| Producer | B...o Sc.....ann Subscribers Only |
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