Anne Frank House - "The Bookcase for Tolerance (135s)"

Innocean Worldwide Europe Frankfurt am Main, Germany

Awards

5961

Brand: Anne Frank House
Country: Germany

Advertiser: Anne Frank House

Title	The Bookcase for Tolerance (135s)
Brief	We turned Anne Frank's iconic bookcase into an AR app. After rotating it, users could step inside her room and the rooms of four young people facing discrimination today - becoming familiar with their stories by examining personal objects and the meaning behind them. Each room was carefully scanned using photogrammetry to create 3D-rendered, true-to-life models, allowing users to explore their experiencies in strikingly realistic fashion.The app quickly became a central piece for discussion in Dutch society, a subject for debate in classrooms across Europe and a permanent educational platform at the Anne Frank House – helping fight discrimination through education.
Agency	Innocean Worldwide Europe
Campaign	The Bookcase For Tolerance
Advertiser	Anne Frank House
Brand	Anne Frank House
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Length	135 seconds
Regional Chief Creative Officer	G....el M...ar Subscribers Only
Executive Creative Director	R....do W...f Subscribers Only
Art Supervisor	B...o O...do Subscribers Only
Creative Director	R....er Go....en Subscribers Only
Creative Director	M...on ..n Fr......ont Subscribers Only
Associate Creative Director	A...és A....de Subscribers Only
Art Director	Gon�........tinho ... Subscribers Only
Art Director	L..n "P....o" C...y Subscribers Only
Copywriter	A....nio N..o ... Subscribers Only
Copywriter	J...er Gr....os Subscribers Only
Copywriter	J..n K...rk Subscribers Only