| Title | Integrated bread |
| Brief | Bimbo Integrated Bread is a special edition that integrates for the first time all Bimbo’s types of bread in a single pack. This pack was created with a special purpose: to teach kids about the importance of diversity, tolerance and inclusion.We release Bimbo Integrated the 21 of March, in the International Day for the Elimination of Racial Discrimination through an awareness campaign complemented with integrated recipes made by culinary influencers in social media.Then we took it to several schools and we designed an educational program around it. Including storybooks, visual material and pedagogical classes to talk about tolerance and diversity at meal time. |
| Agency |
Ogilvy Argentina
|
| Campaign |
INTEGRATED BREAD
|
| Advertiser |
Grupo Bimbo
|
| Brand |
BIMBO GROUP
|
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| Posted | February 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Digital
|
| Executive Creative Director |
Ma......ano Ma.....na Subscribers Only
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| Creative Director |
Al.....ro B...c Subscribers Only
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| Creative Director |
Se.....an Gr.....li Subscribers Only
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| Copywriter |
M...os De....hi Subscribers Only
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| Copywriter |
L..s Gu.....ez A....ue Subscribers Only
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| Art Director |
Vi....ia B...o S...h Subscribers Only
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| Art Director |
G....lo J..i Subscribers Only
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| Agency Producer |
Y...la A...ar Subscribers Only
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