About me
Every bit a copywriter; creative, smart, and slightly rebellious--difference is I do it in English and Spanish. I've studied advertising in Madrid, London, Miami, San Francisco and So Cal. Now, I take multicultural insights and turn them into relevant stories to communicate with the total market. I present, produce, and post-produce concepts in both languages. Visit my website figanomics101.com to learn more.
Sector Experience
My Work
SEE ALL WORKWow - Elantra
- BRAND:
- Hyundai
- AGENCY:
- INNOCEAN USA
Positions
Senior Creative // Copywriter
fig101.com
United States
March 2016 - Present (8 years 8 months)
• Advertising Creative• Copywriter | General & Hispanic Market• Creative Consultant for shoots and voiceover recording sessions• Transcreation of General Market scripts into Spanish
Creative // Copywriter for Nescafé Clásico with Ricky Martin. Project includes contest website, social media and email communications.
Senior Creative // Copywriter
Huntington Beach, United States
June 2017 - 2017 (4 months)
US Hispanic Market transcreations for Hyundai Brand.
Wow - Elantra
- BRAND:
- Hyundai
- AGENCY:
- INNOCEAN USA
Senior Creative // Copywriter
Casanova//McCann
United States
2017 (1 year)
Senior Creative // Copywriter
Schiefer Chopshop
October 2016 - 2017 (3 months)
Freelance Creative
Los Angeles, United States
March 2016 - 2016 (1 month)
Buffalo Wild Wings, Miller Lite
Head Writer of Hispanic Marketing
United States
January 2012 - March 2016 (4 years 2 months)
• General & Hispanic Market Copywriter• Created and executed Spanish language ads for Hyundai Motor America and Reliant Energy• Creative work covers; TV, radio, Interactive, Print and OOH• Created interactive content for Hyundai’s critically acclaimed, FIFA World Cup campaign, #BecauseFútbol
• Copywriter for introduction of full line-up of Prius vehicles to the Hispanic Market• Creative work covers; TV, radio, print and OOH.
Copywriter
Freelance
United States
July 2007 - June 2011 (3 years 11 months)
Copywriter for websites, video scripts, direct mail, brochures, flyers, etc.Categories include: Fashion, Housing, Real Estate, Beauty Products, and more.
Copywriter
Los Angeles, United States
March 2006 - July 2007 (1 year 4 months)
• Writer for Southern California McDonald's and Haggen Food & Pharmacy• Launched McDonald’s Angus Third Pound Burger in Southern California.• Creative work covers; Airplane banners, building wraps, Metro station takeover, radio, and more.
Education
Bachelor of Arts (B.A.)
1999 - 2003 (4 years)
Interests: Advertising / Communications / Screenwriting.
