| Title | #NoPriceOnKids |
| Brief | This past year, Instagram added a new shopping feature to its app, featuring the price and an e-commerce link to items from any post. UNICEF decided to hack this new feature to shine the light on something absolutely priceless: children around the world. Today, more than 168 million children are engaged in child labor. This first ever hack on the shopping component put a 0€ price tag on photos of children to remind people that a child's life is priceless and to raise awareness and help put an end to child exploitation. |
| Agency | BRAND STATION |
| Campaign | #NoPriceForKids |
| Advertiser | UNICEF |
| Brand | UNICEF |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Story (original language) | Subscribers Only |
| Philosophy (original language) | Subscribers Only |
| Problem (original language) | Subscribers Only |
| Media Type | Social Media |
| Length | |
| More Information | Subscribers Only |
| Creative Director | L..�c Ch....au Subscribers Only |
| Art Director | D...en G...l Subscribers Only |
| Copywriter | S..y B...ma Subscribers Only |
| Production Company Producer | N...ha C..A Subscribers Only |
| Managing Partner | X...er De.....te Subscribers Only |
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