Michael Sugden

Michael Sugden

Managing Director at VCCP, London
London, United Kingdom

About me

Michael Sugden joined VCCP on its first day of business in 2002, becoming Managing Director in 2006 and CEO in 2012. In recent years VCCP has built itself a reputation for business transformation as evidenced by the likes of O2, comparethemarket.com and easyJet. VCCP has been Campaign, Marketing or Marketing Week’s Agency of the Year for four out of the last five years and has also topped the new business league for the past three.;Michael Sugden started his career at Claydon Heeley before moving to HHCL. During his career he’s been privileged to work on brands such as O2, Unilever, Coca-Cola, Microsoft, Telefonica and Bacardi amongst others. The proudest part of his career is being part of the team that has built VCCP from nothing to a 600 strong agency in 12 short years.

Positions

Managing Director
Global
January 2002 - August 2010 (8 years 7 months)
Account Director
HHCL
1999 - 2002 (3 years)
Account Director
London, United Kingdom
1997 - 1999 (2 years)
Graduate Scheme
Swire Pacific Hong Kong
1995 - 1997 (2 years)
Chief Executive Officer
Global
Michael joined VCCP on its first day of business in 2002, becoming Managing Director in 2006 and CEO in 2012. In recent years VCCP has built itself a reputation for business transformation as evidenced by the likes of O2, comparethemarket.com and easyJet. VCCP has been Marketing or Marketing Week’s Agency of the Year for three out of the last four years and has also topped the new business league for the past three years.
Michael started his career at Claydon Heeley before moving to HHCL. During his career he’s been privileged to work on brands such as O2, Unilever, Coca-Cola, Microsoft, Telefonica and British Gas amongst others. The proudest part of his career is being part of the team that has built VCCP to a 500 strong agency in 13 short years. 

Education

Bachelor’s Degree, Geography

1990 - 1994 (4 years)

Trade Organizations

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