Adrienne leads a multi-office team to optimize and activate clients’ sports sponsorship portfolios, including leading the charge on Erwin Penland’s sports and experiential marketing business with Verizon. The way we look at sports and experiential marketing continues to change at a rapid pace, and the importance of sponsorships has never been greater for brands seeking to tell their story in different ways, Adrienne brings deep, award-winning experience in this area.
Previously, Barber held the position of Account Director at The Marketing Arm in Dallas where she managed client partnerships with top sports and entertainment brands including the U.S. Olympic Committee, NASCAR, PGA TOUR, SXSW and Lollapalooza.