About me
Four years ago I set up Khanna \ Reidinga, an independent internationally-focused, creative agency based in Amsterdam aiming to take everything we'd learned in bigger agencies, and add to it, our very own twist.
We're now 15 people strong, working across a wonderful client list and making some of the best work of our careers.
I believe that creativity is still an undervalued and under-appreciated force for good.
Sector Experience
My Work
SEE ALL WORKNN Name Change campaign Ewann Agency edit
- BRAND:
- Nationale Nederlanden
- AGENCY:
- Khanna\Reidinga\Faralley\LeBon
Moia Logo
- BRAND:
- Moia
- AGENCY:
- Khanna\Reidinga\Faralley\LeBon
Cycle of Life
- BRAND:
- NN Group
- AGENCY:
- Khanna\Reidinga\Faralley\LeBon
Loved Ones
- BRAND:
- Vodafone
- AGENCY:
- Khanna\Reidinga\Faralley\LeBon
Positions
Managing Partner
Amsterdam, Netherlands
September 2011 - Present (13 years 2 months)
Four years ago I set up Khanna \ Reidinga, an independent internationally-focused, creative agency based in Amsterdam aiming to take everything we'd learned in bigger agencies, and add to it, our very own twist.
We're now 15 people strong, working across a wonderful client list and making some of the best work of our careers.
I believe that creativity is still an undervalued and under-appreciated force for good.
We're now 15 people strong, working across a wonderful client list and making some of the best work of our careers.
I believe that creativity is still an undervalued and under-appreciated force for good.
Moia Logo
- BRAND:
- Moia
- AGENCY:
- Khanna\Reidinga\Faralley\LeBon
Cycle of Life
- BRAND:
- NN Group
- AGENCY:
- Khanna\Reidinga\Faralley\LeBon
Loved Ones
- BRAND:
- Vodafone
- AGENCY:
- Khanna\Reidinga\Faralley\LeBon
Digital Marketing and Brand Connections Specialist
various projects
July 2011 - September 2011 (2 months)
Consulting and personal projects related to social media, brand communications and digital marketing.
Responsible for the Global Heineken account as well as Amsterdam P/L.
Responsible for P/L, new business and key client relationships with NetJets Europe, GlaxoSmithKline and Johnnie Walker.
Setting up the new AKQA office in Amsterdam. Working with our founding client, Nike Football, on the European Championships 2008 campaign.
Account Director
AKQA San Francisco
August 2003 - December 2006 (3 years 4 months)
Client champion and strategic lead on the global Xbox account. Highlights include the launch of Halo 2, the Xbox 360 and Gears of War.
Led client relationships with AT&T Business and projects with AOL's Kids portal, KidsOnline (KOL).
Account Manager/Senior Account Manager
London, United Kingdom
January 2000 - December 2002 (2 years 11 months)
Cut my teeth in digital on the Orange account where I was responsible for the digital components of integrated campaigns for Text Messaging and Photo Messaging. Also responsible for digital amplification of Orange's sponsorship and youth marketing activities.
Marketing Executive
Maiden Outdoor Advertising London
January 1998 - December 1999 (1 year 11 months)
Prior to working for AKQA I worked for Maiden Outdoor Advertising in London where I initiated the company’s first e-CRM program.
Education
Postgraduate Diploma - Marketing Communications
1998 - 2000 (2 years)
BA American History, English Literature
1992 - 1995 (3 years)
