Title | TWIX® - IT’S TIME TO DeSIDE - MORTICIAN |
Agency | BBDO New York |
Campaign | It's Time to DeSide |
Advertiser | Mars, Inc. |
Brand | Twix |
Date of First Broadcast/Publication | 2017 / 3 |
Business Sector | Candy Bars |
Story | Left and right Twix bars now have their own packs. Because, you know, they’re totally different. “They’ve got about as much in common as you, a mortician, and me an undertaker,” remarks one happy consumer. His utterly similar friend laughs. “Or you a janitor and me a custodian,” says half of another matched pair. “Or you a ghost and me a spirit!” Will you pick left Twix or right Twix? It’s time to decide. |
Media Type | Television |
Length | |
Sound | Sound Lounge |
Production Company | Biscuit Filmworks NY |
Worldwide Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Executive Creative Director | Gianfranco Arena |
Executive Creative Director | Peter Kain |
Creative Director | Peter Alsante |
Creative Director | Kim Baskinger |
Copywriter | Bryan Stokely |
Art Director | Martin Zelcs |
Director of Integrated Production | David Rolfe |
Group Executive Producer | Amy Wertheimer |
Executive Producer | Alex Gianni |
Executive Music Producer | Melissa Chester |
Social Media Creator | Jeff Regan |
President | Kirsten Flanik |
Global Account Director | Susannah Keller |
Account Director | Lisa Piliguian |
Account Director | Tani Corbacho |
Account Manager | Aparna Joshi |
Account Executive | Danee Fields |
Group Planning Director | Annemarie Norris |
Account Planner | Christina Stoddard |
Communications Planner | Sean Stogner |
Director | Aaron Stoller |
Director of Photography (DOP) | Bob Yoeman |
Production Designer | Samantha Gore |
Managing Director | Shawn Lacy |
Executive Producer | Holly Vega |
Head of Production | Mercedes Allen-Sarria |
Head of Production | Rachel Glaub |
Production Company Producer | Cindy Becker |
Production Supervisor | Ash Marshall |
Editor | Jason MacDonald |
Editor | Ryan Bukowski |
Editor | Ling Chua |
Executive Producer | Corina Dennison |
Production Company Producer | Laura Molinaro |
Flame Artist | Ed Skupeen |
Flame Artist | Mark Reyes |
Mixer | Tom Jucarons |