Title | Snickers Live |
Agency | BBDO New York |
Campaign | Snickers Live Ads |
Advertiser | Mars, Inc. |
Brand | Snickers |
Date of First Broadcast/Publication | 2017 / 1 |
Business Sector | Candy Bars |
Story | “There is a fine line between brilliance and stupidity” — and Snickers danced on it for 36 hours to generate buzz around its Super Bowl ad. The brand made history with the first 36-hour live stream with uncut and original content — ranging from appearances by big name stars such as Betty White and Adam Driver, to more obscure forms of entertainment (a cowboy counting the number of beans in a can of beans). So what kept the live stream on the right side of the line? Making users part of the show. The first 36-hour live stream in history featured uncut and original content — with big moments featuring celebrities such as Betty White and Adam Driver, and, umm, lesser moments showing a cowboy counting the number of beans in a can. So what kept the live stream on the right side of the line? Making users part of the show…and maybe targeting a generation that will watch just about anything. |
Media Type | Television |
Length | |
Production Company | O Positive |
Account Manager | Blake Maraoui |
Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Creative Director | Scott Mahoney |
Creative Director | Dan Oliva |
Executive Creative Director | Gianfranco Arena |
Executive Creative Director | Peter Kain |
Account Director | Lisa Piliguian |
Account Director | Tani Corbacho |
Head of TV | Devon Clark |
Account Director | Susannah Keller |
Account Executive | Danee Fields |
Music Producer | Melissa Chester |
Strategic Planner | Sean Stogner |
Account Planner | Annemarie Norris |
Sound Production | Andres Velasquez |
Sound Production | Andrew Tracy |
Sound Design Company | One Thousand Birds |
Music Composer | John Adair |
Production Company Producer | Paul Schultz |
Production Company Producer | Laura Dopp |
Music Company / Composer | Emoto |
Executive Producer | Chrissy DeSimone |
Editor | Geoff Hounsell |
Editing Company | Arcade Edit |
Assistant Editor | Laura Sanford |
Production Company Producer | Adam Becht |
Executive Producer | Steve Greenstein |
Executive Producer | Ralph Laucella |
Executive Producer | Marc Grill |
Director of Photography (DOP) | Mauro Fiore |
Director | Jim Jenkins |
Production Company Producer | Blake Morrison |