Norm stewards the growth of The Escape Pod, overseeing client relationships, evolving our service offerings, running company operations and having an occasional good creative idea.
He spent a decade working at large holding company agencies leading blue chip accounts including McDonald’s, The Home Depot and OfficeMax. In 2006, Norm decided he liked creating advertising and helping his clients grow their brands versus fighting it out in the political and bureaucratic battlefield of the holding company networks, and with colleague Vinny Warren escaped big agency life and founded The Escape Pod. They had a singular vision: to create a nimble agency focused on bringing brands to life through powerful creative ideas that sell products fast.
From pioneering the first branded entertainment reality TV hit, “Schooled,” for OfficeMax to launching Wheat Thins’ “Twitterventions” viral sensation, to having NFL MVP Drew Breese retire for one day for Can-Am Spyder and working with YouTube star Action Movie Kid for Toys”R”Us, The Escape Pod has earned its reputation as a fiercely independent agency creating game-changing work for companies across the retail, food & beverage, technology and automotive categories.
Norm is committed to bringing fast, fearless ideas to clients in the most cost-effective manner possible. An industry thought leader, he has spoken at Google on the topic of leveraging technology to “earn an audience” and at DePaul University about entrepreneurial approaches to advertising. His work has been featured in industry publications from The New York Times and Wall Street Journal to Advertising Age and Screen.