LLOYD LEE CHOI

Born and raised in the quiet suburbs of Ontario, Canada, Lloyd found a magical escape with cinema early on. Growing up, he was a fixture at the $2 Tuesdays at his local movie theatre and eventually, began to secretly create films of his own; directing, acting, shooting, and editing to spare embarrassment throughout his  humble beginnings.

As he honed his craft, he found storytelling through creative collaboration as the soul of filmmaking, and found directing to be his passion.  With a number of awards (including his latest Silver Cannes Lions for his
Cornetto piece, '40 Love' featuring Lily Allen), big global brands, and a couple viral hits under his directing belt, he is driven to continue telling compelling stories with a cinematic eye and a human touch.