About me
A psychologist by nature, gift and education.
Working in brand and communication planning since 1999.
Brand, advertising, marketing and personal counsel.
I believe that Well, Being is the key to unlock potential in all areas of marketing work.
Welcome!
Skills
- New Business Development
- Strategic Communications
- Product Development
- Customer Insight
- Creative Strategy
- Brand Architecture
- Integrated Marketing
- Digital Strategy
- Advertising
- Marketing Strategy
- Marketing Communications
- Creative Briefs
- Digital Marketing
- Interactive Marketing
- Market Research
- Creative Direction
- Strategic Thinking
- Marketing Research
- Consumer Behaviour
- Online Advertising
- Social Media Marketing
- Brand Development
- Brand Equity
- Concept Development
- Marketing Management
- B2B Marketing
- Strategy
- Market Analysis
- Entrepreneurship
- Marketing
- Strategic Planning
- Interactive Advertising
- Direct Marketing
- Brand Management
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Strategic Planing Director
Young & Rubicam Brands Warsaw
October 2011 - January 2012 (3 months)
A short and very meaningful experience of rebuilding, reorganising and motivating a strategic team in a very work-intense period.
Strategic Planning Director
G7 Polska
April 2009 - October 2011 (2 years 6 months)
Strategic Planning Director
TBWAPoland
September 2007 - March 2009 (1 year 6 months)
Strategic Consultant
New York, United States
January 2006 - January 2007 (1 year)
I worked on a number of strategic projects across the Emirates Group portfolio: reorganised and implemented USD 3M brand tracking strategy, extensively consulted employer branding strategy and recruitment, Emirates Hotels & resorts branding and promotion, co-ordinated international agency pitches, analysed the Emitrates Group Brand Architecture.
Strategic Planning Director
Warszawa, Poland
January 2004 - January 2006 (2 years)
Supervising thr work of a three-strong strategic planning department. Development of strategic tools and offer of the agency. International projects.
Strategic Planner
Grey Worldwide Warsaw
January 2004 - January 2006 (2 years)
Do my boss's job :-)
Strategic Planner
G7 Advertising Agency
January 1999 - January 2003 (4 years)
Learned a lot.
Planner
D`Arcy (Interactive)/Arc
January 2000 - January 2002 (2 years)
My largest achievement was the vision of an interactive offering at an ad agency. D'Arcy Interactive was born out of this vision - and a network win of Fiat account helped. I had planned a number of interactive campaigns, including first webcast from the launch of Fiat Punto at the Poznań Trade Fair, planned websites, built organisational charts etc.
Well, Development Director
Warsaw
It's all in the name. I create directions for developemnt - personal and professional, for managers, companies and agencies.
Creating added value by "reasoning for the greater good".
Creating added value by "reasoning for the greater good".
Education
Absolutorium Psychology
January 1995 - January 2000 (5 years)
Helped establish Polish Association of Psychology Students and Alumni, a member of EFPSA.
