Senzo Ueno
Senzo Ueno
Director of Photography (DOP) at Zeebra
Tokyo, Japan
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TitleLoctite Kintsuglue
BriefThe concept as well as the product name were inspired by an old Japanese tradition. Kintsugi is the ancient technique of repairing broken porcelain with gold lacquer added to the glue. The philosophy behind Kintsugi is one that not only values the object, but also its imperfections, seeing them as something beautiful.By embracing this attitude, our new campaign motto was born: “It’s perfect”. In our TVC we are taking people onto a fast journey into a crazy, colorful world, celebrating the powers of our new product – and the fact that we get to keep the items that we love.
Agency
Campaign Loctite Kintsuglue
Advertiser Henkel
Brand Loctite Kintsuglue (Adhesive Technologies)

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Television
Creative Director r....do di.....no Subscribers Only
Copywriter J...a Ka....ki Subscribers Only
Art Director J...us W...er Subscribers Only
Production Company ..p co.....ial Fil.......tion G..H Subscribers Only
Agency Producer M...e Ko.....pf Subscribers Only
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Chief Creative Officer Ma....as S....th Subscribers Only
Managing Director M..k R....er Subscribers Only
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Executive Producer B...k He.....nt Subscribers Only
Producer A..a W...er Subscribers Only
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Post-production Producer P...r J...by Subscribers Only
Director S...ro ..d ..i Subscribers Only
Director of Photography (DOP) S...o U..o Subscribers Only
Music S....me M...c Subscribers Only
Music Producer Ma.....ian Ol.....ky Subscribers Only
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