| Title | Yumos Building |
| Brief | We had already launched our first campaign in January 2021 on TV and digital, and now we needed an impactful project to spread the big news further. It was March and lockdown restrictions had just been partially lifted. We knew people had missed the streets and anything that would cheer them up surprisingly would make a big difference. After the lockdowns we decided to spread Yumoş bears' colorful and joyful energy to the streets by creating an outdoor project where we surprisingly covered the façade of a whole building on a popular street in Istanbul, with our message "Yumoş detergent is out” and Yumoş bears. The building greeted the morning with a very good surprise. Our wall was so joyful with our colorful Yumoş bears, each positioned and designed with a meaning so that anyone could find something in it for themselves. |
| Agency | Wunderman Thompson |
| Campaign | Yumos Building |
| Advertiser | Unilever |
| Brand | Yumos Detergent |
| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| CEO | E...r B...k Subscribers Only |
| Managing Partner | F...a O...1 Subscribers Only |
| Creative Director | �..it T...lı Subscribers Only |
| Creative Group Head | B..e ..y Subscribers Only |
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| Copywriter | S...h T....men Subscribers Only |
| Art Director | B...k C...an Subscribers Only |
| Chief Strategy Officer | C...n S...am Subscribers Only |
| Strategy Director | P...n K....oz H...r Subscribers Only |
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| Account Executive | E..i B...is Subscribers Only |
| Head of Production | D...z A...t Subscribers Only |
| Graphic Designer | C...iz O..l Subscribers Only |
| Vice President | L...l E...n Y...az Subscribers Only |
| Marketing Director | D...u ..l Subscribers Only |
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| ASSISTANT BRAND MANAGER | M....la H...b Subscribers Only |
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