Versailles - "Audience Au Roi"

Havas Media France

Havas Media France Puteaux, France

Awards

7575

Brand: Versailles
Country: France

Advertiser: Canal +

Title	Audience Au Roi
Brief	For the launch of the third season of its TV show Versailles, Canal + wanted to know what the real Louis XIV would have thought of the series. However, as the Sun King died in 1715, he had to be brought back to life artificially. Based on the king's health record and myriad other sources of information, his voice was recreated using AI. The reincarnated Louis XIV was then able to discuss the series with a history buff and a tech influencer.
Agency	Havas Media France
Campaign	Audience Au Roi
Advertiser	Canal +
Brand	Versailles
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Posted	November 2018
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Media Type	Digital
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