Native New Yorker Christian Jacobsen is a creative strategist who spent his time before Mistress transforming niche energy drink Red Bull into a mainstream megabrand and creating the most successful new product launch in American Express history, Amex Blue. As head strategist, Christian touches all of Mistress’s clients on a daily basis. With an eye on the future, he also drives both brands and clients into lucrative white-space opportunities by running workshops, new-product think-tanks and brand audits.