| Title | Making of Slow Dogs |
| Agency | Publicis Sapient |
| Campaign | Slow Dogs |
| Advertiser | Sony Mobile |
| Brand | Sony Xperia Z2 |
| Date of First Broadcast/Publication | 2014 / 8 |
| Business Sector | Mobile Telephones & tablets |
| Story | Sony Xperia Z2 is Sony’s top smartphone in Brazil and leverages the best mobile camera in the world. It includes a hero featured called “timeshift,” which allows consumers to make high-resolution movies in slow motion. After trying out the product ourselves, we came up with this insight: “Slow motion changes everything.” To present the idea in a very creative and charming way, we recorded 3 different dogs making funny movements in slow motion. Everything was captured with the Xperia Z2. The movie then became much more irresistible when we added a sensual soundtrack to it. The campaign was exclusively produced for social media (Facebook and YouTube) and reached more than 3 million people in only one week. |
| Media Type | Television & Cinema |
| Length | |
| Copywriter | Leandro Cacioli |
| Worldwide Chief Creative Officer | Gaston Legorburu |
| Chief Creative Officer | Marcelo Tripoli |
| Creative Director | Tiago Lucci |
| Art Director | Natalia Pery |
| Project Manager | Melissa Pepe |
| Project Manager | Renato Antosian |
| Account Director | Rafael Rezende |
| Account Manager | Natalia Spada |
| VP Strategy | Carols Borges |
| Media | Thais Coelho |
| Media | Nathan Adelino |
| Community Manager | Gabriel Cadete |
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