Mikhail Tkachenko
Art Director at Leo Burnett Moscow
Krasnogorsk, Russia
TitleHappy losing
BriefParents often let their kids win games as a way of boosting the child's confidence. Here we see a dad who lets his little boy win eating contests, hockey challenges, arm wrestling bouts and so on. Later though, when the kid has grown up a bit, he legitimately beats his old man at Trivial Pursuit. Dad is proud. Hasbro Games: happy losing.
Agency
Campaign Happy losing
Advertiser Hasbro
Brand Hasbro

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Date of First Broadcast/Publication Subscribers Only
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Media Type Television
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Client Services Director I..a Kh.....ev Subscribers Only
Copywriter E....iy Sh....ev Subscribers Only
Art Director M....il Tk.....ko Subscribers Only
Strategic Planning Director K...ll Y...sh Subscribers Only
Strategic Planning Director Al.....dr P...ov Subscribers Only
Producer O..g Gr....ov Subscribers Only
Executive Creative Director M....il Ku.....in Subscribers Only

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