Title The Coffee Line
Brief What if cleaner energy was in the café around the corner? To engage an audience of 18 to 45-year-olds on the subject of energy transition, a collaboration between Shell and coffee bar chain Costa turned spent coffee grounds into bio fuel for London’s iconic red buses. Needless to say, this innovation reaped a huge dose of media coverage and got people talking about clean energy and recycling.
Agency
J. Walter Thompson London
Campaign
The Coffee Line
Advertiser
Shell
Brand
Shell
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Posted August 2018
Business Sector Subscribers Only
Story Subscribers Only Story (original language) Subscribers Only
Media Type
Case Study
Length 120 seconds
More Information Subscribers Only
Creative Director
Jo....an T...y Subscribers Only
Creative Director
Ch....ne As....an Subscribers Only
Creative Director
F...an L...z Subscribers Only
Agency Producer
J...h W...h Subscribers Only
Agency Producer
V...ty .e C...cy N...an Subscribers Only
Executive Creative Director
L...s P..n Subscribers Only
Creative Team
K...m Ha.....ha Subscribers Only
Creative Team
J...g Br.....ick Subscribers Only
Creative Team
S...n S...n Subscribers Only
Creative Team
..t T...as Subscribers Only
Account Manager
S...ne K...f Subscribers Only
Account Planner
O...ia J....on Subscribers Only
Executive Creative Director
Lucas Peon
Creative Director
Jonathan Terry
Creative Director
Chermine Assadian
Creative Director
Ferran Lopez
Creative
Karim Harfoucha
Creative
Joerg bredenfick
Creative
Simon Sworn
Creative
Kat Thomas
Account Management
Sabine Knauf
Planner
Olivia Johnson
Case Study Producer
Jonah Werth
Creative Producer
Verity de Courcy Norman
Strategy Account Director
Elizabeth Mangano
Creative Content Director
David Drummond
Producer
Lea Chukri
Videographer
Chris Talbot
Videographer
Vince Camacho
Animator
Jake Huddart
Copywriter
Ben Graham
Entrant Company
J. WALTER THOMPSON
Idea Creation
J. WALTER THOMPSON
Production
J. WALTER THOMPSON
PR
HILL+KNOWLTON STRATEGIES
Media Placement
MEDIACOM
Additional Company
COLLOQUIAL