Ben McCarthy
Associate Creative Director at VCCP
London, United Kingdom
TitleLive for the story
BriefThis young man seems to have lived in the spotlight since his earliest days. The film follows his adventures as a toddler, a teenager, and on into adulthood. Whatever he does, a light shines on him. As well as reflecting the fact that young adults have grown up with photography and film – thanks to Instagram and YouTube – the film encourages them to go out and try new things, even if it’s only for the story. Captured by Canon, of course.
Agency
Campaign Live for the story
Advertiser Canon Inc.
Brand Canon

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Date of First Broadcast/Publication Subscribers Only
StorySubscribers Only
Media Type Television & Cinema
Length
Editing Company
Executive Creative Director D...en B...es Subscribers Only
Art Director ..n Mc....hy Subscribers Only
Copywriter ..b H....en Subscribers Only
Agency Producer .d M....er Subscribers Only
Director Me.....ce Subscribers Only
Production Company R..f R..f F...s Subscribers Only
Production Company Producer J..e L...d Subscribers Only
Executive Producer M....ew F..e Subscribers Only
Editor ..e G...t Subscribers Only
Special Effects / VFX ..e M..l L...on Subscribers Only
Producer G...a Hu.....es Subscribers Only

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