Daniel Sáenz
Creative Team at Leo Burnett Madrid
Madrid, Spain
TitleProud Kisses
BriefAt gay pride around the world, the kiss has become a powerful symbol. One that breaks barriers and prejudices by showing love and acceptance in the face of homophobia. But this year, in a time of social distancing, gay pride has been cancelled and kisses are out of the question. We will create an Instagram filter that allows people to take a selfie, posing as if they are about to kiss another person. All photos shared with #ProudKisses will be randomly matched, allowing us to create images of thousands of different people sharing a kiss, no matter their sex, gender, race or sexuality.
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Campaign Proud Kisses
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PostedJanuary 2021
Business SectorSubscribers Only
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Media Type Digital
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