President and HI! Founder.
Previously a Copywriter at FCB, DDB, JWT and Pirella Goettsche Lowe.
Creative Director and Partner at Canard Milano and later at Gruppo Canard.
Founder, Creative Director and President at BDDP Italia, President and Creative Director at TBWA/BDDP.
Winner of the most outstanding Italian and International awards in advertising.
Member of the jury at Cannes, Eurobest, Epica, ADCE.
Partner and two-time Vicepresident of ADCI.
Partner at TPP.
Member of the Comitato del Centro Sperimentale di Cinematografia - Milan branch.
Inter football-team supporter.
Founded Hi! in October 2000.