Jessica Bayat

Jessica Bayat

Chief Comms Officer at McCann Worldgroup
London, United Kingdom

About me

• Communications specialist with over 20 years of marketing and corporate communications leadership experience across advertising, media and professional services sectors • Expert in creating, managing and implementing effective internal and external corporate and marketing communications strategies on global, regional and local scale. • Proven ability to significantly raise visibility of companies in a relevant and targeted way • Exceptional interpersonal communications skills to work with all levels of an organisation to develop critical internal and external communications initiatives • Extensive International experience working in USA and EMEA.

Positions

Director of Communications, McCann Worldgroup, UK & Europe
London, United Kingdom
February 2016 - Present (8 years 10 months)
McCann Worldgroup is a leading global marketing firm providing today's marketers with best-in-class strategic and creative services that meet their brand-building needs across all communications channels. Our 23,000 employees in more than 120 countries collaborate to integrate advertising, relationship management, promotion/event marketing, design, P.R., health communications, worldwide production, and all forms of digital marketing.

http://www.mccannworldgroup.com/
Marketing Partner
LCP Consulting Ltd - NOW Bearing Point (Global Management Consultancy)
November 2013 - January 2016 (2 years 2 months)
Group Corporate Communications Director – Global & EMEA
London, United Kingdom
June 2013 - October 2013 (4 months)
www.geometry.com
(G2, OgilvyAction and JWTAction combine to form the world's largest activation agency under WPP)
Director, Corporate Communications
Geometry Global (formerly G2 Worldwide ) WPP Marketing Services Agency, EMEA Regional HQ
March 2010 - June 2013 (3 years 3 months)
Relocated to EMEA HQ to build a new in-house Corporate Communications department for G2 (now Geometry Global) in the European, Middle East and Africa regions to build awareness and manage reputation of agency and oversee all communications initiatives across the EMEA market.
Group Corporate Communications Director
New York, United States
April 2002 - March 2010 (7 years 11 months)
Responsible for significant increase in visibility; strengthening industry profile and supporting new business growth by establishing in-house corporate communications capability for agency as it evolved from a specialized branding and design agency to a global integrated marketing services network.
Director, Marketing and Public Relations
Work (software developer and consultancy)
October 2000 - January 2002 (1 year 3 months)
Established corporate communications department and spearheaded corporate communications program to publicize organization to the analyst community, investor and business media. Positioned company in the market place to differentiate from competitors in crowded dot.com environment and strengthen sales efforts through the development of a range of marketing tools.
Corporate Communications Specialist
New York, United States
October 1999 - October 2000 (1 year)
Senior Marketing Manager
Financial Times Business
January 1997 - September 1999 (2 years 8 months)
Launched new business information division for Financial Times delivering global information to retail, food and drink, and travel and tourism sectors.
Senior Marketing Executive
Sweet & Maxwell (Global Law Publishers)
January 1996 - December 1996 (11 months)
Managed marketing programs for Criminal Law Publishing division using Direct Marketing and Public Relations.
Marketing and Editorial Executive
VNU Business Publications
April 1994 - December 1995 (1 year 8 months)

Education

BA Joint Honors - English Literature & French Language and Literature Grade 2:1

1988 - 1992 (4 years)

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