Book to be read outdoors - "This book you cannot read at home"

Walk Warsaw, Poland

Awards

6887

This ad is part of the ACT Responsible Collection

Brand: Book to be read outdoors
Country: Poland

Advertiser: Fundacja Kapucynska

Title	This book you cannot read at home
Brief	"Invisible". This is what the homeless are to us. Homeless people were invited to contribute poems, articles and plays to a book. It was printed with an ink that only becomes visible in low temperatures. Hence readers were obliged to read it outside. Imagine reading about sleeping in the cold, while actually feeling the cold. The more interesting the text, the longer it takes to read. The colder you are, the more you empathize with the writer.
Agency	Walk
Campaign	The Invisibles
Advertiser	Fundacja Kapucynska
Brand	Book to be read outdoors
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Length	120 seconds
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