Rajdeepak Das

Raj is a native of Odhisa – one the most disaster-prone states of India. Growing up with a father who was a doctor, a large part of his childhood was spent being part of flood rescues and spending school breaks in village hospitals. These experiences taught him one of his biggest life lessons - Empathy.

So when he joined advertising, his goal was to use creativity and help brands make a positive impact on human lives. From creating India’s first online micro-financing system for business giants TATA, to innovating “Roads that Honk” – the world’s first anti-collusion road management system for a Petroleum giant. In 2015, the team with him saved India’s biggest national treasure - a warship, from getting redundant. With the help of Bajaj, India’s biggest automobile company they melted the scrapped ship and made motorbikes out of it so that every Indian can own a piece of the national treasure.

On his way to creating work which is impactful and change oriented, he has also won multiple Grand Prix and medals at Cannes, One Show, D&AD and Spikes Asia. But he believes his biggest creation till date is Apollo 11 a specialised division of Leo Burnett India, consisting of what he calls ‘the mutant creatives’. Team of young people in their 20’s with backgrounds like aerospace engineering, product designers, data analysts and environment scientists solving human and brand problems with him.