About me
VP Marketing / CMO - Innovative, Creative Strategist, Global Marketing/ Branding Expert
Senior Marketing Executive F500 VP/ CMO with P&L, International, multi-channel, retail marketing, e-commerce, CRM, brand management, consumer insights research, advertising strategy and media expertise.
• Launched Corporate Digital Strategy for FARMERS INSURANCE GROUP – 3rd largest in personal lines insurance Co. in USA
• Directed 12 new product launches in 6 countries (USA, Canada, India, Australia, UK and Belgium)
• Directed 64 TV, 22 Radio, 300 print/email and direct mail ads, and four 1 hr DRTV for new customer acquisition
• Supervised 14 Advertising Agencies in 6 countries on Integrated Marketing, multi-lingual campaigns; budgets > $200MM
• Spearheaded 35 partner marketing alliances (including Blue Cross & Bank of America) resulting in $400MM revenue
• Led acquisition efforts, Created & launched 14+ B2B and B2C websites, including www.Farmers.com .
• Created customer acquisition, Integrated marketing and rapid expansion strategies for LENSCRAFTERS and VISION-EXPRESS in 4 countries
• Developed system to evaluate companywide advertising & promotions, improving response rates 43% and generated saving of $4 million. Total advertising budgets exceeded $60 Million.
• Repositioned & Launched first Diet-Cola in India, capturing 8% market share in 4 months - COCA-COLA
MBA (University of Cincinnati). MS Advertising (Northwestern University). MMS (Univ. of Bombay)
cell: 510-936-1909 -- email: dn9449@yahoo.com -- www.DATTANADKARNI.COM
Skills
- Advertising Strategy
- Business Planning
- International Marketing
- Retail Marketing
- Consumer Marketing
- Strategic Alliances
- Fund Raising
- New Ventures
- Budgeting
- Predictive Analytics
- Marketing ROI
- Global Marketing
- Global Business Development
- Branding
- Launch Of New Products
- Business Turnaround
- Market Planning
- Email Marketing
- Radio
- SEO
- Advertising
- Alliances
- Integrated Marketing
- Customer Acquisition
- Product Development
- Strategic Partnerships
- Marketing Management
- Marketing Strategy
- P&L Management
- Direct Marketing
- Consumer Insights
- Digital Marketing
- Segmentation
- Brand Development
- Product Marketing
- Thought Leadership
- Marketing Communications
- Competitive Analysis
- New Business Development
- Business Strategy
- B2B
- Social Media Marketing
- Online Advertising
- Online Marketing
- Database Marketing
- Campaign Management
- Start-ups
- Corporate Branding
- Product Strategy
- Channel Marketing
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Interim CMO / VP Marketing for Client Cos.
www.DATTANADKARNI.COM
May 2002 - Present (22 years 8 months)
Played the role of CMO / EVP Marketing/ Alliances for SMB & start-ups grow on a fast track. Key Client highlights:- • PARTYGAMING.COM – (Online Gambling) Developed launch plan for online gambling brands – eg: Starluck Casino and PartyBingo and PartyPoker. Company went IPO in 2005 for 5 Billion Pounds on the London FTSE. • EYEMAGNET – (Digital Signage) – Business Plan & Presentation & fund-raising for global expansion. • XORIANT - (IT Outsourcing) – Developed website, print collateral and PR (TV and press interviews). • TiECon.org - Directed TV, Print, Radio, email Ads. for global entrepreneurs conference (3000+ attendees) • INDIACC.ORG – As Exec. Dir. Built membership subscription from 500 to 2500 members in 5 months. • HEADPEDAL - (Online animated eCRM). Launched “Claire” the animated eCRM character for Sprint. • SOFTSOLUSA – Conceptualized, Designed & Launched company’s website within 2 months. • DUVON CORP – Launch of StoAmigo & CloudLocker- personal cloud storage & streaming products. • RBG ADVERTISING – Executive VP role to manage existing clients & “pitch” for new clients • MASTERCARD /ACCOUNTNOW – Created & launched TV ads. for debit cards to “unbanked” customers.
CMO / VP MARKETING for Client Companies
www.DATTANADKARNI.COM
May 2002 - Present (22 years 8 months)
CMO, VP Marketing & Biz Dev roles for several businesses including - MASTERCARD (AccountNow prepaid debit card launch), PARTYPOKER (launch of online gambling), XORIANT (IT Outsourcing), SOFTSOLUSA, ICC, TIECON.ORG (largest entrepreneurship conference), PODBRIDGE (podcasting), EYEMAGNET TV (DOOH media), Personal Cloud storage & streaming startup....etc.
VICE PRESIDENT STRATEGIC ALLIANCES
UNITED SOFTWARE ASSOCIATES
June 2013 - November 2014 (1 year 5 months)
Built Real Time Predictive Analytics Models focused on Retail, Healthcare & Social media.
Details at USAIN.com.
Details at USAIN.com.
VICE PRESIDENT STRATEGIC ALLIANCES & EBUSINESS
Coruña, A, Spain
March 2000 - March 2002 (2 years)
Developed & Launched Farmers Corporate Digital strategy.
- Launched Intranet for 15,000 employees (B2E), Extranet for 19,000 Agents (B2B2C) and 14 Community of Interest websites.
· Launched www.Farmers.com (award winning Company’s flagship B2C site).
- Supervised & Directed the PMO's 60+ cross-functional team for development of the MRD and all Online & Offline Advertising (TV, Print, Radio, Direct Mail, PR) and internal communications.
· Thought Leadership - Spearheaded core team of senior executives to explore new corporate ventures & alliances.
- Evaluated 200+ diverse companies. Resulted in over 35 alliances- notable were with BlueCross and Bank of America.
- Launched Intranet for 15,000 employees (B2E), Extranet for 19,000 Agents (B2B2C) and 14 Community of Interest websites.
· Launched www.Farmers.com (award winning Company’s flagship B2C site).
- Supervised & Directed the PMO's 60+ cross-functional team for development of the MRD and all Online & Offline Advertising (TV, Print, Radio, Direct Mail, PR) and internal communications.
· Thought Leadership - Spearheaded core team of senior executives to explore new corporate ventures & alliances.
- Evaluated 200+ diverse companies. Resulted in over 35 alliances- notable were with BlueCross and Bank of America.
DIRECTOR OF BUSINESS DEVELOPMENT
Porto Alegre, Brazil
July 1998 - March 2000 (1 year 8 months)
Directed the entire E-commerce operations for "direct to consumer" marketing initiatives for WebTV & TiVo Division. - from deal proposals, to strategic partnerships, deal negotiations, legal approvals, setting up backend fulfillment operations, customer support, web-site design and on-line cross-marketing initiatives with internet majors.
CHIEF OPERATING OFFICER
NIA CORPORATION
April 1997 - June 1998 (1 year 2 months)
Startup Hi-Tech defense (DoD) contractor.
- Recruited by CEO, to run business operations, manage contracts, audits, personnel/HR and Profit & Loss functions.
- Directed the ECRC (Electronic Commerce Resource Center) for the US Dept. of Defense which helped several small & medium size businesses get contracts.
- Recruited by CEO, to run business operations, manage contracts, audits, personnel/HR and Profit & Loss functions.
- Directed the ECRC (Electronic Commerce Resource Center) for the US Dept. of Defense which helped several small & medium size businesses get contracts.
VICE PRESIDENT SALES
PHYSICIANS EYECARE NETWORK INC
April 1993 - November 1996 (3 years 7 months)
Developed alliances, created network of 300+ Doctors (Ophthalmologists) and 90+ clinics in 3 states.
- Initiated, negotiated & closed agreements with suppliers to create the buying group for the MD offices.
- Initiated, negotiated & closed agreements with suppliers to create the buying group for the MD offices.
DIRECTOR OF INTERNATIONAL MARKETING & SALES
VISIONEXPRESS
April 1989 - February 1993 (3 years 10 months)
VISIONEXPRESS (Australia, UK, Belgium)
Start up, building fast growth, retail optical superstores internationally- achieving $60 million at 20+% profit in 3 years from startup.
• Developed worldwide strategic rollout /expansion plan. Pioneered retail super-optical chain launches in in Australia, UK, Belgium, achieving 50 stores, $60 million sales Advertising budgets exceeded $9 Million.
• Directed ALL integrated marketing campaigns (TV, print, radio, and direct mail), creative & media strategies, building sales 15% per year at 35% lower cost.
Start up, building fast growth, retail optical superstores internationally- achieving $60 million at 20+% profit in 3 years from startup.
• Developed worldwide strategic rollout /expansion plan. Pioneered retail super-optical chain launches in in Australia, UK, Belgium, achieving 50 stores, $60 million sales Advertising budgets exceeded $9 Million.
• Directed ALL integrated marketing campaigns (TV, print, radio, and direct mail), creative & media strategies, building sales 15% per year at 35% lower cost.
World's first one hour service optical superstores, world's largest optical retailer. USA, Canada.
Directed marketing & advertising activities during rapid expansion phase - including marketing plans & budgets, forecasting, direct mail, print, TV advertisements - and implementing several company-wide new business initiatives – including vision benefit plans.
· Directed innovative new advertising campaigns like "Featherwates”, “Win/Win Glasses in an hour or free" and “One Hour Eyewear Provider" to boost sales 36% in key markets. Directed cross-functional task force to reverse $500k loss to $180k profit in 3 months in problem market.
· Developed system to evaluate all advertising & promotions, improving print redemption rates 43% and generated company-wide saving of $4 million. Total advertising budgets exceeded $40 Million.
Directed marketing & advertising activities during rapid expansion phase - including marketing plans & budgets, forecasting, direct mail, print, TV advertisements - and implementing several company-wide new business initiatives – including vision benefit plans.
· Directed innovative new advertising campaigns like "Featherwates”, “Win/Win Glasses in an hour or free" and “One Hour Eyewear Provider" to boost sales 36% in key markets. Directed cross-functional task force to reverse $500k loss to $180k profit in 3 months in problem market.
· Developed system to evaluate all advertising & promotions, improving print redemption rates 43% and generated company-wide saving of $4 million. Total advertising budgets exceeded $40 Million.
ADVERTISING EXECUTIVE
TBWA\MAP
Boulogne Billancourt, France
June 1981 - January 1984 (2 years 7 months)
Largest marketer & franchiser of soft drinks in India with 75 franchises holding 60+% market share. Developed and implemented innovative advertising, promotion, creative/media strategies for national soft-drink brands- ThumsUp, Limca, Gold Spot, Do-It
· Launched 1st Diet?Cola Do-It in India in top-8 metro cities. Captured 8% market share in 4 months.
· Boosted Orange brand sales 30%, repositioning Gold Spot brand in tie-up with Walt Disneys Jungle Book.
Brands were acquired by COCA-COLA INDIA
· Launched 1st Diet?Cola Do-It in India in top-8 metro cities. Captured 8% market share in 4 months.
· Boosted Orange brand sales 30%, repositioning Gold Spot brand in tie-up with Walt Disneys Jungle Book.
Brands were acquired by COCA-COLA INDIA
Education
Master's Degree IMC, Advertising - with distinction. Awarded the MEDILL scholarship.
January 1985 - January 1986 (1 year)
MS (Advertising / Integrated Marketing Communications)
Combined Marketing courses at MEDILL and KELLOGG
