Will Davie

Strategy Director at TBWA\Chiat\Day New York

New York, United States

My Latest Work

SEE ALL WORK

Lizard

Friends

Your Soul Needs DEW

Junk Sleep

About me

Sensing the need for another Australian in New York, Will Davie relocated from Sydney in 2012.
In Australia, Will was a strategist at Publicis Mojo, Sydney, working across multiple clients. For Coca-Cola Europe he helped successfully relaunch their Burn energy drink across 42 markets, earning awards at Cannes, AWARD and D&AD (in-book). He also worked on their Lion Nathan beer business (Boag’s, Hahn SuperDry and James Squire) and Virgin Mobile, managing a digital CRM platform that won three IAB awards.

He received a BA Communication in Advertising from the University of Technology, Sydney, and prior to moving into advertising he worked as a musician, playing guitar and saxophone.

This year he's also worked on strategic development of Honey Maid's "This is Wholesome" campaign, which won him three Effies, including gold, and a Cannes Lion Grand Prix for "Creative Effectiveness."