• Leading development of integrated communication campaigns for Gourmet, Friskies, Beneful &
Beyond for Europe, Russia & MEA
• Leading brand positioning and restages through Nestlé's BBNW proprietary tool
• Responsible for managing creative agency & production agency relationships, including SOW negotiations
• Resulting in a positive ESOV advantage over main competitor Mars while outspent on SOV, a continuous market share
growth and a year on year business growth