Heineken x Marvel - "World-Class Light Beer for World-Class Bubs"

BBH USA

BBH USA New York, United States

229

Brand: Heineken x Marvel
Country: United States

Advertiser: Heineken

Title	World-Class Light Beer for World-Class Bubs
Agency	BBH USA
Campaign	World-Class Light Beer for World-Class Bubs
Advertiser	Heineken
Brand	Heineken x Marvel
Date of First Broadcast/Publication	2024 / 5
Business Sector	Beers, Ciders, Lagers
Philosophy	"One thing that Deadpool and Wolverine can agree on is that Toad is not in anyone’s top 10 mutants. But that’s not why you’re here. The other thing we agree on is that we're happy to be entering the MCU with Heineken Silver. Nothing gets you through the long and frequently confusing days in the multiverse like the crisp and refreshing taste of Heineken Silver." LePub, BBH USA and Reynolds' Maximum Effort developed the campaign, with Bryan Rowland directing through Loon Productions.
Media Type	Television
Length	30 seconds
Advertising Manager	Jonnie Cahill
Advertising Manager	Borja Salinas Manso
Advertising Manager	Tonia Mancino
Advertising Manager	Joe Conti
Advertising Manager	Nabil Nasser
Advertising Manager	Daniela Iebba
Global CEO Global, CCO	Guilherme De Marchi Retz
Chief Creative Officer	Mihnea Gheorghiu
Business Director	Francesca Baldrighi
Group Creative Director	Sapna Ahluwalia
Group Creative Director	Yohan Daver
Associate Creative Director	Greg Bruce
Associate Creative Director	Jack Graham
Production Company	Loon Productions
Director	Bryan Rowland
Advertising Manager	Lylle Breier
Advertising Manager	Holly Frank
Advertising Manager	Tina Goss
Advertising Manager	Ty Ervin
Advertising Manager	Andrew Staub
Advertising Manager	Evan Aronson
Advertising Manager	A.J. Fierro
Advertising Manager	Emily Henley
Advertising Manager	Victor Farfan
Actor / Celebrity	Hugh Jackman
Agency	Maximum Effort
Agency	Le Pub