Began his career on the client side before moving to the agency business. He became Group Vice Chairman of Publicis UK where he accumulated substantial international experience with UK and international clients, including Heinz, P&G, Unilever, Shell and in particular Renault. He then decided to take up a more entrepreneurial challenge and started his own agency. In less than three years, he and his three partners have succeeded in making MPGM a name to be reckoned with on the London advertising scene.