About me
Born in 1961, I'm graduated in Advertising & Marketing by Escola Superior de Propaganda & Marketing-ESPM. I have worked for McCann-Erickson and Salles D’Arcy and started at DM9 (now DDB Brasil) in 1991, where I made a good career in media.
I became a partner at the agency in 2002 and I was named Executive VP in 2005.
In July 2009 I was invited to move to Grupo ABC – the largest Brazilian communications and marketing services group - as Chief Operating Officer.
In January 2013 I was invited to move to DM9DDB as CEO.
I have received some recognitions such as Best Media in the Country by Cabore Awards, I'm currently a member of the Board of Advisors of Sao Paulo’s Media Group and of the Ethics Council of CENP (Standard Norms for Advertising Activities) and director of IVC . I was jury member at Cannes Lions Festival in 2000 and 2013.
Skills
- Advertising
- Online Advertising
- Integrated Marketing
- Marketing Communications
- Media Planning
- Management
- Digital Media
- Business Strategy
- Strategic Planning
- Mobile Marketing
- Social Media Marketing
- Social Media
- Marketing Management
- Online Marketing
- Creative Strategy
- Strategy
- Entrepreneurship
- Business Planning
- Interactive Advertising
- Business
- New Business Development
- Media
- Corporate Communications
- New Media
- Account Management
- Marketing Research
- Customer Insight
- Market Analysis
Talent you might be interested in
Positions
COO
ABC Acquisitions
ABC New Business
ABC HR
ABC Strategy
Executive Director
Media Director From 1994 to 2000
Media Vice President and Executive Director from 2000 to 2009
