My Latest Work
SEE ALL WORKPANTENE Siapa Bilang Gak Bisa Campaign
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About me
Resourceful, excellent communicator, negotiator and possesses great time-management skills. Seasoned in agency department management, delegation, mentoring and team leadership.
Experienced in producing integrated television, radio, print and online content for traditional broadcast and new media formats handling local & regional productions; coordinating with various countries.
Fosters and drives creative excellence and long-term strategic vision.
Exemplary in agency & client relations.
Skills
Languages
- Bahasa Indonesia - Pro
- English - Pro
- Bahasa Malaysia - Pro
- Mandarin - Basic
Sector Experience
Positions
Regional Producer P&G PANTENE APAC Team
Jakarta, Indonesia
November 2017 - Present (7 years)
• Handling PANTENE APAC comprising countries Thailand, Indonesia, Philippines, Vietnam, Malaysia, Singapore,
Australia and New Zealand.
• Part of the team that successfully launched PANTENE’s “Siapa Bilang Gak Bisa” campaign in 2018 that became the
talk of the town.
• Heads integrated production (TV, Print, Digital assets).
• Fiscally responsible for the scope of the budget associated and/or escalation of budget as needed.
• Makes strategic production recommendations to Agency and Client on production matters.
Australia and New Zealand.
• Part of the team that successfully launched PANTENE’s “Siapa Bilang Gak Bisa” campaign in 2018 that became the
talk of the town.
• Heads integrated production (TV, Print, Digital assets).
• Fiscally responsible for the scope of the budget associated and/or escalation of budget as needed.
• Makes strategic production recommendations to Agency and Client on production matters.
Executive Producer
Oriental Post
Indonesia
January 2016 - July 2017 (1 year 6 months)
• Results in securing new clients and increase new sales.
• Successfully maintain existing and new clients’ relationships both within and outside Indonesia.
• Implements systematic processes for better efficiencies and workflow.
• Fiscally responsible for the scope of the budget associated and/or escalation of budget as needed.
• Successfully maintain existing and new clients’ relationships both within and outside Indonesia.
• Implements systematic processes for better efficiencies and workflow.
• Fiscally responsible for the scope of the budget associated and/or escalation of budget as needed.
Head of Creative Services
Dentsu Aegis Network
Indonesia
January 2015 - January 2016 (1 year)
• Headed production (both TV and print) and traffic departments.
• Implemented systematic processes for better efficiencies and workflow.
• Makes strategic production recommendations.
• Client exposure: Toyota, Yamaha
• Implemented systematic processes for better efficiencies and workflow.
• Makes strategic production recommendations.
• Client exposure: Toyota, Yamaha
Head of AV
McCann, Jakarta
Indonesia
January 2011 - December 2014 (3 years 11 months)
• Client exposure: The Coca - Cola Company, PT Smartfren Telkom, L'Oreal Paris, Cussons, Nescafe, TATA Motors, URC
Indonesia, Perfetti Van Melle, Indofood Asahi
• Developed and conducted AV induction program to Clients.
• Convinced a telco client to increase 500% beyond given budget for a great director & production– which gave great results
on Client brand awareness.
• Makes strategic production recommendations.
• Hire, provided training, monitored performance and progress of AV and Print producers.
Indonesia, Perfetti Van Melle, Indofood Asahi
• Developed and conducted AV induction program to Clients.
• Convinced a telco client to increase 500% beyond given budget for a great director & production– which gave great results
on Client brand awareness.
• Makes strategic production recommendations.
• Hire, provided training, monitored performance and progress of AV and Print producers.
Regional TV Producer
Saatchi & Saatchi Bangkok
June 2009 - September 2010 (1 year 3 months)
Proctor & Gamble (Olay and Head & Shoulders) AAIJK
• Client exposure – UMW Toyota, KRAFT, Bristol-Myers Squibb, Guinness Anchor Berhad, DIAGEO, Toyota Marketing Asia
Pacific, Asia Pacific Breweries, Sony Ericsson, United Overseas Bank, Proctor & Gamble
• Handled regional productions
• Hired and provided training to producers.
• Developed and conducted AV induction programs to Agency staff and Clients.
• Makes strategic production recommendations.
Pacific, Asia Pacific Breweries, Sony Ericsson, United Overseas Bank, Proctor & Gamble
• Handled regional productions
• Hired and provided training to producers.
• Developed and conducted AV induction programs to Agency staff and Clients.
• Makes strategic production recommendations.
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- BRAND:
- Guinness
- AGENCY:
- Saatchi & Saatchi
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- BRAND:
- Guinness
- AGENCY:
- Saatchi & Saatchi
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- BRAND:
- Guinness
- AGENCY:
- Saatchi & Saatchi
Bait/Jogger
- BRAND:
- Toyota
- AGENCY:
- Saatchi & Saatchi
Senior Producer
Kuala Lumpur, Malaysia
January 2000 - December 2004 (4 years 11 months)
• Client exposure – Malaysia Airlines, PETRONAS, Bumiputra, Commerce Bank, Marlboro, McDonald’s, YTL Land, Star
Cruises, Kellogg’s, Celcom, Tenaga Nasional, Proctor & Gamble.
• Hired and provided training to producers
• Developed and conducted AV induction programs to Agency staff and Clients.
• Makes strategic production recommendations.
Cruises, Kellogg’s, Celcom, Tenaga Nasional, Proctor & Gamble.
• Hired and provided training to producers
• Developed and conducted AV induction programs to Agency staff and Clients.
• Makes strategic production recommendations.
Post Producer
Asia Pacific Videolab
January 1996 - January 1999 (3 years)
