| Title | Proof 06 |
| Agency | Marcel |
| Campaign | Committed To Better Energy |
| Advertiser | Total |
| Brand | Total |
| Posted | September 2014 |
| Story | SUPPORTING 3,400 PROJECTS THAT FOSTER THE ECONOMIC AND SOCIAL DEVELOPMENT OF OUR HOST COMMUNITIES At Total, corporate social responsibility (CSR) is an integral component of our broader responsibilities as a producer and manufacturer. We strive to partner with the human, economic and social development programs of our host communities and regions. Our CSR process is built on respect, listening, dialogue and transparency in our engagement with stakeholders.To structure community involvement, we developed a method called SRM+, which stands for Stakeholder Relationship Management. |
| Story (original language) | FAIRE VIVRE 3 400 PROJETS CONTRIBUANT AU DÉVELOPPEMENT ÉCONOMIQUE ET SOCIAL DES COMMUNAUTÉS QUI NOUS ENTOURENT Total place son engagement sociétal au coeur de sa responsabilité d’industriel et entend être un partenaire du développement humain, économique et social des communautés et des territoires où il est implanté. Le respect, l’écoute, le dialogue et la transparence vis-à-vis des parties prenantes sont le fondement de cette démarche. Afi n de structurer et professionnaliser le dialogue sociétal, le Groupe a développé une méthode: SRM+ (Stakeholders Relationship Management, ou gestion de la relation avec les parties prenantes). |
| Media Type | |
| Executive Creative Director | Anne de Maupeou |
| Advertising Manager | Jacques-Emmanuel Saulnier |
| Photographer | Michael Warren |
| Advertising Manager | Valérie Laugier |
| Production Company | Elysian Fields |