Managing Director/Executive Creative Director
at
Heimat Werbeagentur GmbH
Berlin, Germany
| Title | McFamilies |
| Brief | Since its founding, McDonald’s has been a place where families are welcome. But the idea of what constitutes a family has evolved. Time to address that. On International Family Day 2019, McDonald’s took a stand for family diversity with its most valuable brand asset. McFamilies is an iconic design system celebrating family diversity. |
| Agency | HeimatTBWA\ |
| Campaign | McFamilies |
| Advertiser | McDonald’s |
| Brand | McDonald's |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Packaging, Branding & Design |
| Chief Creative Officer | G...o H....ls Subscribers Only |
| Chief Creative Officer | Ma....as S....th Subscribers Only |
| Creative Director | E..a G...men Subscribers Only |
| Creative Director | N....as Bl....ry Subscribers Only |
| Art Director | M...o R...o Subscribers Only |
| Art Director | A....na L...ta Subscribers Only |
| Copywriter | G..a B....ti Subscribers Only |
| Copywriter | L..a Re....er Subscribers Only |
| Account Director | El.....th Tr....el Subscribers Only |
| Creative Services Manager | C...la S...to Subscribers Only |
| Agency Producer | Ja......rik S...lz Subscribers Only |
| Editor | F....do P...s Subscribers Only |
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