| Title | Giving PiP the ideal identity |
| Brief | PiP stands for Pursuing independent Paths. It‘s a small charity that teaches adults with learning disabilities to live more independent lives.So, when PiP asked us to update the charity’s identity, we had an idea. We’d find a fresh way to use design that would express each student’s individual identity too. Bringing form and function together in an exciting new way.When we – and they – were happy with the core identity we asked ourselves how to take the idea further. To build a unified design that could also be personalised.We looked at one particular component – the letters that make up PiP – and created a series of patterns for them. Then we invited each student to choose their own pattern combination. Their decision-making even became part of their arts curriculum.At this point it ceased to be just a PiP identity. It became each student’s identity. Full of the hope and joy which ultimately comes from the students themselves. |
| Agency | Proximity London |
| Campaign | Giving PiP the ideal identity |
| Advertiser | Pursuing independent Paths |
| Brand | PiP |
| Posted | February 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Copywriter | Fr.....co P....lo Subscribers Only |
| Head of Design | B...n E...e Subscribers Only |
| Designer | ..y S....er Subscribers Only |