Founded $40+ Million Manhattan-based advertising and interactive agency specializing in integrated consumer engagement around big ideas. Named one of the 100 fastest growing agencies in America by The Agency Post. Clients include SlimFast, Miele, PepsiCo, Estee Lauder, Procter & Gamble, IDB Bank, PDI Healthcare, NBC Universal, Parx Casino, NYU Stern, King & Spalding Law, Bloomberg, Conjure Cognac, History Channel and more. Specific verticals include CPG, Financial Services, Health & Wellness, Entertainment & Sports, Food & Beverage, B2B, and Luxury Marketing.
Founded and managed the Grey Digital Business Group, a horizontal unit across five divisions of Grey, specializing in integrated marketing for digital commerce companies including DoubleClick, artistdirect.com, and a variety of online ventures. Also oversaw Hasbro Games, Globalstar Telephony, Sprint Business and Global One.