poul mikkelsen

STRATEGIC & CREATIVE BRAND CONSULTANCY
Educated in Graphic design, Communication and Marketing on The Danish Design School and Insead. Started own agency in 84, which became part of DDB seven years later in 1991. Worked as Partner/Owner and Creative Director in DDB for 25 years from 1991 to 2012. From 1997 to 2012 in addition as Brand Strategic Director. DDB Copenhagen was most awarded Danish agency these years. Digital agency of the year 2012.

Established ADVISING i 2012. A Creative Brand Consultancy, that specialize in Brand and Product Innovations.
Specialties: Brand Strategy, Creative Strategy, Product Innovation and Creative Leadership.

Major Clients and
achievements:

Volkswagen 1991-2012
Carlsberg 1984-2006
Royal Unibrew 2007-ongoing
BG Bank 1984-1996
Danske Bank 1996-1999
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COOP Superbrugsen turn around 2006
Tesco Slovakia Category Strategies
NovoZymes Corp. Introduction and Brand profile 2000
Nilfisk Rebranding 2010
Jacobsen Beer Idea, Brand development and design
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Author to a large number of articles and educational papers
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Awards:
8 AEA effectiveness awards
2 Gold and 1 Silver N.Y. Festivals
Grand Prix Epica and 3 gold
4 Eurobest gold and 2 silver
More than 25 Creative circle gold awards
12 Aurora Awards
Grand Prix DDD
Marketing person of the year 2002 by the the industry press
Awarded most Creative Agency in the DDB Network 1996 and 1998