Ulrich initiates new client partnerships. He believes passionately that client-agency relationships can achieve stunning success if they are built on strong foundations. That means creating tailor-made teams using all the capabilities the agency has to offer; whether blending local and global talent or giving a strong local team access to worldwide resources. By listening, understanding and shaping the pitch process, Ulrich helps to assemble customized solutions that enable brands to play a formative role in contemporary culture.
Ulrich leads global business development for TBWA\DAN.
When he’s not traveling the world for business or pleasure, he’s looking for new additions to his photography collection. He is based in Berlin and is inspired by stories from across the globe or the end of his street.