Silke Rochow
Executive Producer at BBDO Proximity Berlin GmbH
Berlin, Germany
TitleShot at Home - Discover New Possibilities 1
BriefTasking three different directors to shoot a typical ŠKODA SUV film entirely at their home provides an unusual yet (currently) usual starting point, especially for a car commercial. This premise set the tone for three surprising and distinct films for its category. Equipped with miniatures of the ŠKODA SUV models (Kodiaq, Karoq, Kamiq*), directors  Steffen Haars, From Form (Jurjen Versteeg and Ashley Govers) & Johan Kramer could craft films in their own unique visual style each distinctly embracing the home-made look. Manifesting recognisable home situations in both execution and narrative, the campaign echoes scenarios identifiable to most.Each film bears strong references to the responsible director. Not only in its direction, executional style or tone of voice, but the films also reflect various familiar stay-at-home scenarios all a result of the particular confines of the director’s current work-from-home situation. The makers had to redefine their approach and put their skills to the test to provide the home-made look fitting a large-scale campaign.
Agency
Campaign Shot at Home - Discover New Possibilities
Advertiser Skoda
Brand ŠKODA SUV models (Kodiaq, Karoq, Kamiq)

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PostedDecember 2020
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Production Company
Creative Team ..n Ho.....er Subscribers Only
Agency Producer S...e R...ow Subscribers Only
Director S....en H...s (...al &...; M....y) Subscribers Only
Editor B...n ..t Subscribers Only

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