Lidl - "The cheapest christmas ad"

Proximity Worldwide Germany

Proximity Worldwide Germany Düsseldorf, Germany

Awards

10376

Brand: Lidl
Country: Germany

Advertiser: Lidl

Title	The cheapest christmas ad
Brief	German discount store Lidl offers all the things you need for a beautiful Christmas, but at a much cheaper price than at competing supermarket chains. To demonstrate this, the big-budget Christmas spot of Lidl's biggest rival Edeka was reshot as cheaply as possible and released only seven days after the original. Like the images, the a cappella soundtrack is both inexpensive yet oddly beautiful.
Agency	Proximity Worldwide Germany
Campaign	The Cheapest Christmas
Advertiser	Lidl
Brand	Lidl
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Creative Director	D...d M....ng Subscribers Only
Creative Director	N....as L...e Subscribers Only
Copywriter	N..o B....nn Subscribers Only
Art Director	S....ey ..i Subscribers Only
Production Company	F....da .V G..H Subscribers Only
Director	J...in I...i Subscribers Only
Director	Se.....an G...ge Subscribers Only
Director	F...an Li......ier Subscribers Only
Production Company Producer	..m S....en Subscribers Only
Production Company Producer	Ch....in Sc.....er Subscribers Only
Production Company Producer	P...al Bi....nn Subscribers Only
Production Company Producer	Ka.....na K�....cht Subscribers Only
Agency Producer	S...e R...ow Subscribers Only
Chief Creative Officer	Wo....ng Sc.....er Subscribers Only
Creative Managing Director	T...as G...m Subscribers Only
Executive Creative Director	M....el Sc.....ner Subscribers Only
Chief Production Officer	S....en G...is Subscribers Only
Post Production	G..d G..s Ent.......ent G..H Subscribers Only
Sound Production	..t . M....ne B...in Subscribers Only
Director of Photography (DOP)	A..x B...m Subscribers Only
Director of Photography (DOP)	J...ni Z...a Subscribers Only
Editor	R..é K...l Subscribers Only
Production Company	F....da R....me ..d F....da .V G..H Subscribers Only
Production Company	F....da R....me ..d F....da .V G..H Subscribers Only
Director	J...in I...i Subscribers Only
Director	Se.....an G...ge Subscribers Only
Director	F...an Li......ier Subscribers Only
Production Company Producer	..m S....en Subscribers Only
Production Company Producer	Ch....in Sc.....er Subscribers Only
Production Company Producer	P...al Bi....nn Subscribers Only
Production Company Producer	Ka.....na K�....cht Subscribers Only
Post Production	G..d G..s Ent.......ent G..H Subscribers Only
Audio Production House	..t . M....ne B...in Subscribers Only
Sound	..t . M....ne B...in Subscribers Only
Director of Photography (DOP)	A..x B...m Subscribers Only
Director of Photography (DOP)	J...ni Z...a Subscribers Only