My Latest Work
SEE ALL WORKThe Story of Henry Roberts
Barilla Classic
Lady & The Tramp
Carebonara
About me
From intense drama for Sécurité Routière to sexy comedy for Sedal, Xavier Mairesse knows his blockbusters and lends a cinematic touch to all his commercials.
A Belgian native, Xavier got his Masters in Journalism & Communications from the University of Brussels and began his career as an editor. In his 20’s, he moved to Canada where he earned his stripes as an Assistant Director on American productions such as Battlefield Earth with John Travolta, The Whole Nine Yards with Bruce Willis and many more.
Xavier’s solid production skills came in handy when he returned to Europe to launch his directing career. Mixing a narrative style with special effects and a cinematic look, he made a name for himself as one of the most interesting and spectacular directors in France with films for Vinci, Sécurité Routière, Sky or Mercedes among others.
Xavier’s inside knowledge of the nuts and bolts of filmmaking and his hands on approach in all aspects of a project are the key ingredients to create his polished “mini movies”.
Sector Experience
- Hygiene & Personal Care Products
- Rice, Pasta, Dehydrated Vegetables & Cereals
- Food
- Charities, Foundations, Volunteers
- Spirits, Fortified Wines
- TV, Hi-Fi, Video, Personal Stereo & Accessories
- Cars
- Hotels, Resorts
- Four Wheel Drive, SUV(Sports Utility Vehicle)
- Restaurants & Fast Food
- Sports Teams, Sports Events
- Mineral, Sparkling & Bottled Waters
- Chocolate, Bars, Candies, Chewing-Gum
- Banking, Finance, Law & Insurance
- Insurance
- Opticians
- Road Safety
- Other Vehicles
- TV/Radio Programs & Stations
- Real Estate
- Institutional/Public Interest/Non-Profit Org.
- Contraceptives & Pregnancy Tests
Awards
- 2022 CLIO Awards
- 2022 Art Directors Club of Europe
- 2021 LIA
- 2021 Cannes Lions International Festival of Creativity
- 2021 Spikes Asia
- 2021 The New York Festivals Advertising Awards
- 2020 The One Show
- 2020 MAD STARS
- 2020 D&AD Awards
- 2014 Dubai Lynx International Festival of Creativity
- 2014 EFFIE France
- 2013 Epica Awards
- 2012 Phénix U.D.A de la Communication / Phénix UDA de la Communication
- 2012 Grand Prix Stratégies de la Publicité
- 2012 Grand Prix Stratégies du Brand Content
- 2011 Eurobest
- 2010 CRESTA
- 2009 International Car Advertising Film Festival / SATCAR, Festival International du Film Publicitaire Automobile
- 2009 Prix Club des Directeurs Artistiques (Club des DA)
- 2004 ACT Responsible Tributes
- 2003 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
- 2002 Kinsale Shark Advertising Festival
My Work
SEE ALL WORKPlease Arrest Me
- BRAND:
- RIT Foundation
- AGENCY:
- Ogilvy Singapore
Human Spirit
- BRAND:
- Amaro Montenegro
- AGENCY:
- Armando Testa Group
The Big Lebowski Commercial
- AGENCY:
- Anomaly
Drive To The Unexpected
- BRAND:
- Renault Crossover
- AGENCY:
- Publicis Conseil
Cattle Drive
- BRAND:
- Courtyard by Marriott
- AGENCY:
- dentsuMB
Yukon
- BRAND:
- Courtyard by Marriott
- AGENCY:
- dentsuMB
Carriage
- BRAND:
- Courtyard by Marriott
- AGENCY:
- dentsuMB
Vikings
- BRAND:
- Courtyard by Marriott
- AGENCY:
- dentsuMB
The Myth
- BRAND:
- Dacia
- AGENCY:
- Publicis Conseil
Positions
Director
Drive To The Unexpected
- BRAND:
- Renault Crossover
- AGENCY:
- Publicis Conseil
The Myth
- BRAND:
- Dacia
- AGENCY:
- Publicis Conseil
Pinocchio (French)
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
Pinocchio (English)
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
Yoga
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Interview
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Dentist
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Unforgettable
- BRAND:
- Renault
- AGENCY:
- Publicis Conseil
Hearts
- BRAND:
- Financière de l'Echiquier
- AGENCY:
- Marcel
Kiss
- BRAND:
- Cailler/Frigor
- AGENCY:
- Libre MullenLowe
Catch Me If You Can
- BRAND:
- Grand Optical
- AGENCY:
- VML
The Survivor
- BRAND:
- Sécurité routière
- AGENCY:
- Libre MullenLowe
Crocodile
- BRAND:
- Canalsat
- AGENCY:
- BETC Paris
Fishermen
- BRAND:
- Canalsat
- AGENCY:
- BETC Paris
- 2014 EFFIE France
- 2013 Epica Awards
- 2012 Phénix U.D.A de la Communication / Phénix UDA de la Communication
- 2012 Grand Prix Stratégies de la Publicité
- 2012 Cannes Lions International Festival of Creativity
- 2012 Grand Prix Stratégies du Brand Content
- 2012 CLIO Awards
- 2011 Eurobest
- 2010 The New York Festivals Advertising Awards
- 2010 CRESTA
- 2009 Prix Club des Directeurs Artistiques (Club des DA)
Director
With over 300 commercials and 53 international awards, Xavier Mairesse is one of the most awarded directors in the world. From intense drama for Sécurité Routière to sexy comedy for Sedal, Xavier Mairesse knows his blockbusters and lends a cinematic touch to all his commercials.
A Belgian native, Xavier got his Masters in Journalism & Communications from the University of Brussels and began his career as an editor. In his 20’s, he moved to Canada where he earned his stripes as an Assistant Director on American productions such as Battlefield Earth with John Travolta, The Whole Nine Yards with Bruce Willis and many more.
Xavier’s solid production skills came in handy when he returned to Europe to launch his directing career. Mixing a narrative style with special effects and a cinematic look, he made a name for himself as one of the most interesting and spectacular directors in France with films for Vinci, Sécurité Routière, Sky or Mercedes among others.
Xavier’s inside knowledge of the nuts and bolts of filmmaking and his hands on approach in all aspects of a project are the key ingredients to create his polished mini movies.
Cattle Drive
- BRAND:
- Courtyard by Marriott
- AGENCY:
- dentsuMB
Yukon
- BRAND:
- Courtyard by Marriott
- AGENCY:
- dentsuMB
Carriage
- BRAND:
- Courtyard by Marriott
- AGENCY:
- dentsuMB
Vikings
- BRAND:
- Courtyard by Marriott
- AGENCY:
- dentsuMB
Director
Director
Director
Director
Director
Director
Akita
Director
Nothing to Notice
- BRAND:
- Gan
- AGENCY:
- agence .V.
Jean-Jacques 2, The Retirement
- BRAND:
- Gan
- AGENCY:
- agence .V.