James spent 5 years overseas where he obtained the following experience: Product Launches and Promotions UK ? (Marketing & Sales); Property Development ? Spain (Marketing & Sales); Texas Gulf Oil and Gas ? Canada (Exploration) and Royal Office Equipment USA (Marketing & Sales). In 1970 James returned to Zimbabwe where he was the Sales Manager for Nicholas Laboratories International. Recognition resulted in being transferred to SA to open and develop a new division of the company. This unit was responsible for contact, control and development of the ?new? wave of Supermarkets and Cash & Carry operations.
In 1974 James returned to Zimbabwe as General Manager. In 1976 he was promoted to Managing Director for Nicholas Laboratories Rhodesia where he was responsible for all Central African territories. In 1980 James was transferred to SA as Marketing Director responsible for Southern Africa and the development of SE Asia. In 1981 he joined Bates Wells Kennedy as an Account Director. In 1983 he was appointed as General Manager and subsequently Managing Director in the same year.